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A Guide To
Developing & Writing
Federal Grant Proposals |
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PART I: DEVELOPING A GRANT PROPOSAL
Preparation
A successful grant proposal is one that is well-prepared,
thoughtfully planned, and concisely packaged. The potential
applicant should become familiar with all of the pertinent program
criteria related to the grant program from which assistance is
sought. Refer to the information contact person listed in the grant
program description before developing a proposal to obtain
information such as whether funding is available, when applicable
deadlines occur, and the process used by the grantor agency for
accepting applications. Applicants should remember that the basic
requirements, application forms, information and procedures vary
with the agency making the grant award.
Individuals without prior grant proposal writing experience may
find it useful to attend a grantsmanship workshop. A workshop can
amplify the basic information presented here. The State Office of
Homeland Security and Emergency Preparedness conducts periodic
classes on grant writing. See our Training Schedule for dates and
availability.
INITIAL PROPOSAL DEVELOPMENT
Developing Ideas for the Proposal
When developing an idea for a proposal it is important to
determine if the idea has been considered in the applicant's
locality or State. A careful check should be made with legislators
and area government agencies and related public and private agencies
which may currently have grant awards or contracts to do similar
work. If a similar program already exists, the applicant may need to
reconsider submitting the proposed project, particularly if
duplication of effort is perceived. If significant differences or
improvements in the proposed project's goals can be clearly
established, it may be worthwhile to pursue State or Federal
assistance.
Community Support
Community support for most proposals is essential. Once proposal
summary is developed, look for individuals or groups representing
academic, political, professional, and lay organizations which may
be willing to support the proposal in writing. The type and caliber
of community support is critical in the initial and subsequent
review phases. Numerous letters of support can be persuasive to a
grantor agency. Do not overlook support from local government
agencies and public officials. Letters of endorsement detailing
exact areas of project sanction and commitment are often requested
as part of a proposal to a Federal agency. Several months may be
required to develop letters of endorsement since something of value
(e.g., buildings, staff, services) is sometimes negotiated between
the parties involved.
Many agencies require, in writing, affiliation agreements (a
mutual agreement to share services between agencies) and building
space commitments prior to either grant approval or award. A useful
method of generating community support may be to hold meetings with
the top decision makers in the community who would be concerned with
the subject matter of the proposal. The forum for discussion may
include a query into the merits of the proposal, development of a
contract of support for the proposal, to generate data in support of
the proposal, or development of a strategy to create proposal
support from a large number of community groups.
Identification of a Funding
Resource
A review of the Objectives and Uses and Use Restrictions sections
of the grant program description can point out which programs might
provide funding for an idea. Do not overlook the related programs as
potential resources. Both the applicant and the grantor agency
should have the same interests, intentions, and needs if a proposal
is to be considered an acceptable candidate for funding.
Once a potential grantor agency is identified, call the contact
telephone number identified in Information Contacts and ask for a
grant application kit. Later, get to know some of the grantor agency
personnel. Ask for suggestions, criticisms, and advice about the
proposed project. In many cases, the more agency personnel know
about the proposal, the better the chance of support and of an
eventual favorable decision. Sometimes it is useful to send the
proposal summary to a specific agency official in a separate cover
letter, and ask for review and comment at the earliest possible
convenience. Always check with the agency to determine its
preference if this approach is under consideration. If the review is
unfavorable and differences cannot be resolved, ask the examining
agency (official) to suggest another department or agency which may
be interested in the proposal. A personal visit to the agency's
regional office or headquarters is also important. A visit not only
establishes face-to-face contact, but also may bring out some
essential details about the proposal or help secure literature and
references from the agency's library.
Federal agencies are required to report funding information as
funds are approved, increased or decreased among projects within a
given State depending on the type of required reporting. Also,
consider reviewing the Federal Budget for the current and budget
fiscal years to determine proposed dollar amounts for particular
budget functions.
The applicant should carefully study the eligibility requirements
for each program under consideration. The applicant may learn that
he or she is required to provide services otherwise unintended such
as a service to particular client groups, or involvement of specific
institutions. It may necessitate the modification of the original
concept in order for the project to be eligible for funding.
Questions about eligibility should be discussed with the appropriate
program officer.
Deadlines for submitting applications are often not negotiable.
They are usually associated with strict timetables for agency
review. Some programs have more than one application deadline during
the fiscal year. Applicants should plan proposal development around
the established deadlines.
Getting Organized to Write the
Proposal
Throughout the proposal writing stage keep a notebook handy to
write down ideas. Periodically, try to connect ideas by reviewing
the notebook. Never throw away written ideas during the grant
writing stage. Maintain a file labeled "Ideas" or by some other
convenient title and review the ideas from time to time. The file
should be easily accessible. The gathering of documents such as
articles of incorporation, tax exemption certificates, and bylaws
should be completed, if possible, before the writing begins.
REVIEW
Criticism
At some point, perhaps after the first or second draft is
completed, seek out a neutral third party to review the proposal
working draft for continuity, clarity and reasoning. Ask for
constructive criticism at this point, rather than wait for the
grantor agency to volunteer this information during the review
cycle. For example, has the writer made unsupported assumptions or
used jargon or excessive language in the proposal?
Signature
Most proposals are made to institutions rather than individuals.
Often signatures of chief administrative officials are required.
Check to make sure they are included in the proposal where
appropriate.
Neatness
Proposals should be typed, collated, copied, and packaged
correctly and neatly (according to agency instructions, if any).
Each package should be inspected to ensure uniformity from cover to
cover. Binding may require either clamps or hard covers. Check with
the agency to determine its preference. A neat, organized, and
attractive proposal package can leave a positive impression with the
reader about the proposal contents.
Mailing
A cover letter should always accompany a proposal. Standard U.S.
Postal Service requirements apply unless otherwise indicated by the
agency. Make sure there is enough time for the proposals to reach
their destinations. Otherwise, special arrangements may be
necessary. Always coordinate such arrangements with the grantor
agency project office (the agency which will ultimately have the
responsibility for the project), the grant office (the agency which
will coordinate the grant review), and the contract office (the
agency responsible for disbursement and grant award notices), if
necessary.
PART II: WRITING THE GRANT PROPOSAL
The Basic Components
of a Proposal
There are eight basic components to creating a solid proposal
package: (1) the proposal summary; (2) introduction of organization;
(3) the problem statement (or needs assessment); (4) project
objectives; (5) project methods or design; (6) project evaluation;
(7) future funding; and (8) the project budget. The following will
provide an overview of these components.
The Proposal Summary: Outline of
Project Goals
The proposal summary outlines the proposed project and should
appear at the beginning of the proposal. It could be in the form of
a cover letter or a separate page, but should definitely be brief --
no longer than two or three paragraphs. The summary would be most
useful if it were prepared after the proposal has been developed in
order to encompass all the key summary points necessary to
communicate the objectives of the project. It is this document that
becomes the cornerstone of your proposal, and the initial impression
it gives will be critical to the success of your venture. In many
cases, the summary will be the first part of the proposal package
seen by agency officials and very possibly could be the only part of
the package that is carefully reviewed before the decision is made
to consider the project any further.
The applicant must select a fundable project which can be
supported in view of the local need. Alternatives, in the absence of
State or Federal support, should be pointed out. The influence of
the project both during and after the project period should be
explained. The consequences of the project as a result of funding
should be highlighted.
Introduction: Presenting a Credible
Applicant or Organization
The applicant should gather data about its organization from all
available sources. Most proposals require a description of an
applicant's organization to describe its past and present
operations. Some features to consider are:
- A brief biography of board members and key staff members.
- The organization's goals, philosophy, track record with
other grantors, and any success stories.
- The data should be relevant to the goals of the grantor
agency and should establish the applicant's credibility.
The Problem Statement: Stating the
Purpose at Hand
The problem statement (or needs assessment) is a key element of a
proposal that makes a clear, concise, and well-supported statement
of the problem to be addressed. The best way to collect information
about the problem is to conduct and document both a formal and
informal needs assessment for a program in the target or service
area. The information provided should be both factual and directly
related to the problem addressed by the proposal. Areas to document
are:
- The purpose for developing the proposal.
- The beneficiaries -- who are they and how will they benefit.
- The social and economic costs to be affected.
- The nature of the problem (provide as much hard evidence as
possible).
- How the applicant organization came to realize the problem
exists, and what is currently being done about the problem.
- The remaining alternatives available when funding has been
exhausted. Explain what will happen to the project and the
impending implications.
- Most importantly, the specific manner through which problems
might be solved. Review the resources needed, considering how
they will be used and to what end.
There is a considerable body of literature on the exact
assessment techniques to be used. Any local, regional, or State
government planning office, or local university offering course work
in planning and evaluation techniques should be able to provide
excellent background references. Types of data that may be collected
include: historical, geographic, quantitative, factual, statistical,
and philosophical information, as well as studies completed by
colleges, and literature searches from public or university
libraries. Local colleges or universities which have a department or
section related to the proposal topic may help determine if there is
interest in developing a student or faculty project to conduct a
needs assessment. It may be helpful to include examples of the
findings for highlighting in the proposal.
Project Objectives: Goals and
Desired Outcome
Program objectives refer to specific activities in a proposal. It
is necessary to identify all objectives related to the goals to be
reached, and the methods to be employed to achieve the stated
objectives. Consider quantities or things measurable and refer to a
problem statement and the outcome of proposed activities when
developing a well-stated objective. The figures used should be
verifiable. Remember, if the proposal is funded, the stated
objectives will probably be used to evaluate program progress, so be
realistic. There is literature available to help identify and write
program objectives.
Program Methods and Program Design:
A Plan of Action
The program design refers to how the project is expected to work
and solve the stated problem. Sketch out the following:
- The activities to occur along with the related resources and
staff needed to operate the project (inputs).
- A flow chart of the organizational features of the project.
Describe how the parts interrelate, where personnel will be
needed, and what they are expected to do. Identify the kinds of
facilities, transportation, and support services required
(throughputs).
- Explain what will be achieved through 1 and 2 above
(outputs); i.e., plan for measurable results. Project staff may
be required to produce evidence of program performance through
an examination of stated objectives during either a site visit
by the grantor agency and or grant reviews which may involve
peer review committees.
- It may be useful to devise a diagram of the program design.
For example, draw a three column block. Each column is headed by
one of the parts (inputs, throughputs and outputs), and on the
left (next to the first column) specific program features should
be identified (i.e., implementation, staffing, procurement, and
systems development). In the grid, specify something about the
program design, for example, assume the first column is labeled
inputs and the first row is labeled staff. On the grid one might
specify under inputs five nurses to operate a child care unit.
The throughput might be to maintain charts, counsel the
children, and set up a daily routine; outputs might be to
discharge 25 healthy children per week. This type of procedure
will help to conceptualize both the scope and detail of the
project.
- Wherever possible, justify in the narrative the course of
action taken. The most economical method should be used that
does not compromise or sacrifice project quality. The financial
expenses associated with performance of the project will later
become points of negotiation with the program staff. If
everything is not carefully justified in writing in the
proposal, after negotiation with the grantor agencies, the
approved project may resemble less of the original concept.
Carefully consider the pressures of the proposed implementation,
that is, the time and money needed to acquire each part of the
plan. A Program Evaluation and Review Technique (PERT) chart
could be useful and supportive in justifying some proposals.
- Highlight the innovative features of the proposal which
could be considered distinct from other proposals under
consideration.
- Whenever possible, use appendices to provide details,
supplementary data, references, and information requiring
in-depth analysis. These types of data, although supportive of
the proposal, if included in the body of the design, could
detract from its readability. Appendices provide the proposal
reader with immediate access to details if and when
clarification of an idea, sequence or conclusion is required.
Time tables, work plans, schedules, activities, methodologies,
legal papers, personal vitae, letters of support, and
endorsements are examples of appendices.
Evaluation: Product and Process
Analysis
The evaluation component is two-fold: (1) product evaluation; and
(2) process evaluation. Product evaluation addresses results that
can be attributed to the project, as well as the extent to which the
project has satisfied its desired objectives. Process evaluation
addresses how the project was conducted, in terms of consistency
with the stated plan of action and the effectiveness of the various
activities within the plan.
Most Federal agencies now require some form of program evaluation
among grantees. The requirements of the proposed project should be
explored carefully. Evaluations may be conducted by an internal
staff member, an evaluation firm or both. The applicant should state
the amount of time needed to evaluate, how the feedback will be
distributed among the proposed staff, and a schedule for review and
comment for this type of communication. Evaluation designs may start
at the beginning, middle or end of a project, but the applicant
should specify a start-up time. It is practical to submit an
evaluation design at the start of a project for two reasons:
- Convincing evaluations require the collection of appropriate
data before and during program operations; and,
- If the evaluation design cannot be prepared at the outset
then a critical review of the program design may be advisable.
Even if the evaluation design has to be revised as the project
progresses, it is much easier and cheaper to modify a good design.
If the problem is not well defined and carefully analyzed for cause
and effect relationships then a good evaluation design may be
difficult to achieve. Sometimes a pilot study is needed to begin the
identification of facts and relationships. Often a thorough
literature search may be sufficient.
Evaluation requires both coordination and agreement among program
decision makers (if known). Above all, the grantor agency's
requirements should be highlighted in the evaluation design. Also,
grantor agencies may require specific evaluation techniques such as
designated data formats (an existing information collection system)
or they may offer financial inducements for voluntary participation
in a national evaluation study. The applicant should ask
specifically about these points. Also, consult the Criteria For
Selecting Proposals section of the Catalog program description to
determine the exact evaluation methods to be required for the
program if funded.
Future Funding: Long-Term Project
Planning
Describe a plan for continuation beyond the grant period, and/or
the availability of other resources necessary to implement the
grant. Discuss maintenance and future program funding if program is
for construction activity. Account for other needed expenditures if
program includes purchase of equipment.
The Proposal Budget: Planning the
Budget
Funding levels in assistance programs may change yearly. It is
useful to review the appropriations over the past several years to
try to project future funding levels.
However, it is safer to never anticipate that the income from the
grant will be the sole support for the project. This consideration
should be given to the overall budget requirements, and in
particular, to budget line items most subject to inflationary
pressures. Restraint is important in determining inflationary cost
projections (avoid padding budget line items), but attempt to
anticipate possible future increases.
Some vulnerable budget areas are: utilities, rental of buildings
and equipment, salary increases, food, telephones, insurance, and
transportation. Budget adjustments are sometimes made after the
grant award, but this can be a lengthy process. Be certain that
implementation, continuation and phase-down costs can be met.
Consider costs associated with leases, evaluation systems, hard/soft
match requirements, audits, development, implementation and
maintenance of information and accounting systems, and other
long-term financial commitments.
A well-prepared budget justifies all expenses and is consistent
with the proposal narrative. Some areas in need of an evaluation for
consistency are: (1) the salaries in the proposal in relation to
those of the applicant organization should be similar; (2) if new
staff persons are being hired, additional space and equipment should
be considered, as necessary; (3) if the budget calls for an
equipment purchase, it should be the type allowed by the grantor
agency; (4) if additional space is rented, the increase in insurance
should be supported; (5) if an indirect cost rate applies to the
proposal, the division between direct and indirect costs should not
be in conflict, and the aggregate budget totals should refer
directly to the approved formula; and (6) if matching costs are
required, the contributions to the matching fund should be taken out
of the budget unless otherwise specified in the application
instructions. |
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